The Volvo XC60 is the brand’s best-selling SUV in most markets, edging out the XC40 and XC90 in global sales.
Current leader: the XC60
Volvo's midsize SUV has repeatedly topped the company's sales charts across many regions, driven by a versatile size, premium interior, and safety-conscious engineering. As Volvo expands into electrification, the XC60 remains the anchor model that blends traditional Volvo values with modern powertrains.
The XC60 lineup includes gasoline and electrified variants, and it competes with the XC40 and the larger XC90 for buyers seeking a balance of comfort, space, and efficiency. While regional preferences vary, the XC60’s broad appeal has helped it maintain global leadership in Volvo’s SUV family.
Key attributes contributing to its popularity include balanced size, premium interior, strong safety features, and availability of efficient powertrains, including plug-in hybrids.
- Balanced size that suits both urban driving and family needs
- Premium interior with comfortable seats and refined materials
- Robust safety tech and driver-assistance features
- Efficient powertrains, including plug-in hybrid variants
- Strong resale value and a reputation for reliability
Together, these qualities have given the XC60 enduring appeal across demographics—families, professionals, and buyers seeking a premium, practical SUV—helping it stay at the top of Volvo’s SUV lineup.
Regional variations in popularity
Europe
In Europe, buyers favor a blend of practicality and premium feel in a compact-to-midsize package, and the XC60 fits that demand while offering electrified options that align with incentives and efficiency goals.
Before listing the region-specific factors, it's worth noting that Europe's midsize SUV segment is highly competitive, with several brands offering similar-sized models.
- Strong demand for safety features and comfort
- Preference for plug-in hybrids in many markets due to incentives
- Extensive dealer networks and convenient servicing
The XC60 remains a leading model in Europe, supported by its well-rounded package and electrified variants.
North America
North American buyers value comfort, safety, and a refined ride, with the XC60 delivering in trims that include efficient engines and plug-in options.
Region-specific factors include:
- Strong safety reputation and family-oriented appeal
- Hybrid and efficient powertrains that meet fuel-economy expectations
- Premium interior and quiet, comfortable ride
The XC60’s popularity in North America helps Volvo maintain a solid share in the midsize luxury SUV segment.
Asia-Pacific
In Asia-Pacific, Volvo’s premium branding and dealer presence influence model choice, with the XC60 offering a luxury-family SUV option that appeals to buyers seeking safety and comfort.
Region-specific factors include:
- Perceived premium value and strong safety credentials
- Availability of electrified variants and updated infotainment features
The XC60’s position in Asia-Pacific varies by country, but it remains a key pillar of Volvo’s SUV lineup in the region.
The road ahead: electrification and new models
Volvo is accelerating its electrification across the lineup, expanding full-electric options like the EX90 while maintaining plug-in hybrid variants in popular models such as the XC60. This approach helps preserve the XC60’s appeal as markets move toward greener propulsion without sacrificing the attributes buyers already value.
As the company evolves, demand for electrified variants of its best-selling models will shape which SUV stays on top in different regions.
Summary
The XC60’s combination of practicality, luxury, safety, and efficient propulsion has cemented its status as Volvo’s most popular SUV in many markets. While the XC40 remains strong among urban buyers and the XC90 appeals to larger SUV shoppers, the XC60 continues to lead global sales thanks to its balanced package and adaptability to evolving powertrains. In short: XC60 leads, with XC40 a close rival in several markets.