Ford Blue does not correspond to a single universal hex code. The brand defines its blue identity with official print and digital specifications, and the most common digital approximations come from widely cited hex values such as #0033A0 and #0A4D92. For precise, up-to-date values, consult Ford’s Brand Style Guide.
Official color references
The Ford brand uses a defined blue identity known as Ford Blue. In print, this is standardized with a Pantone reference, while digital media use close hex values to reproduce the color on screens. The exact values can vary by medium, device, and printing process, so the official guide should be consulted for precise usage.
Below are the representations most often cited in brand communications and design resources. Use these as starting points, but verify against Ford’s latest guidelines before production.
- Pantone color (print): 286 C
- Web hex approximations (digital): #0033A0 and #0A4D92
- RGB equivalents (approximate): (0, 51, 160) and (10, 77, 146)
These values are approximate and can differ depending on the medium and display calibration. For exact reproduction, refer to Ford’s Brand Style Guide and approved assets.
How to use Ford blue in practice
When designing materials for Ford, start with the Pantone 286 C specification for print projects. For digital work, apply the closest web hex values provided by the official guide and test across devices to ensure visual consistency. Always confirm with the latest Ford brand resources to avoid deviations in tone, contrast, and legibility.
At a glance
Key references to remember: Pantone 286 C (print); web approximations #0033A0 or #0A4D92; RGB approximations (0,51,160) and (10,77,146).
Summary
Ford Blue is a branded color defined by Pantone 286 C for print and supported by digital approximations such as #0033A0 and #0A4D92. Because color rendering varies by medium and device, always consult Ford’s Brand Style Guide for the most current and official specifications before use.
What is the Ford blue color code?
The RGB values for MyPerfectColor Match of Ford Blue are 0, 47, 108 and the HEX code is #002F6C.
Is Ford Chrome blue metallic?
Ford Paint Code Chrome Blue Metallic Basecoat Paint — Central Paints.
What hue is Ford blue?
The Hue Angle for MyPerfectColor Match of Ford Blue is 272.25 and the chroma is 51.04. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
What is Ford's new blue color?
Argon Blue
Exclusive to the 2026 Ford Super Duty, Argon Blue isn't just another shade of blue - it's a statement. This darker, more vibrant metallic finish shifts from deep violet tones in the shade to a brilliant, high-impact blue in the sunlight.