The official Audi brand colors are black, white, and Audi red, which form the core of the company’s visual identity. A broader set of neutrals and metallic tones support branding and vehicle imagery. This article outlines the core colors, how they’re used, and where to find the formal specifications.
Core color palette
These three colors anchor Audi’s branding across logos, typography, and primary marketing materials.
- Audi Black
- Audi White
- Audi Red
In practice, black provides contrast and legibility, white offers clean backgrounds, and the Audi red serves as the distinctive accent color in logos and headlines.
Supporting colors and finishes
Beyond the core trio, Audi employs a broader neutral and metallic spectrum to maintain visual coherence in photography, packaging, and campaign imagery.
- Neutral grays and black variations for backgrounds, text, and contrast
- Metallic silvery tones used in product photography, chrome accents, and branding materials
- Campaign and season-specific accents that complement the core palette
These supporting colors are used to complement the core trio while preserving a consistent brand look across media, from print to digital to retail environments.
Guidelines and color specifications
Exact color values for print and digital use—such as Pantone, CMYK, and RGB/HEX equivalents—are published in Audi’s Brand Guidelines. These specifications are distributed to designers through official brand resources and portals to ensure consistent application across all materials.
Accessing the official specifications
Authorized designers typically access the official color values and usage rules via Audi’s Brand Portal or the corporate brand guidelines published on Audi’s official sites. The information is periodically updated to reflect brand evolutions and media needs.
Summary
Audi’s official color system centers on a triad of core colors—black, white, and Audi red—supported by neutral and metallic tones for versatility in branding and automotive imagery. For precise values and usage rules, refer to the official Brand Guidelines provided to designers through Audi’s brand resources.