In broad terms, a Honda Rubicon 500 costs roughly $9,000 to $11,000 when new, while used examples vary widely based on year, mileage, and condition, typically ranging from about $3,000 to $8,000. Prices can fluctuate by region and promotions.
Pricing snapshot (as of 2026)
The Rubicon 500 designation refers to several generations, and pricing differs between new units and used ones. The latest Rubicon variants are generally in the 500–520cc class, while older 500cc models populate the used market. Buyer expectations should account for year, trim, and overall condition.
- New: MSRP commonly falls in the $9,000–$11,000 range for the latest Rubicon models; promotions or dealer add-ons can push the price slightly higher or lower.
- Used (late-model, lower mileage): Typically $6,000–$9,000, depending on year, mileage, and maintenance history.
- Used (mid-age, higher mileage): Often $3,000–$6,000, with condition a major determinant.
- Special editions or exceptionally clean, low-mileage units can exceed $9,000 but are less common in the market.
In summary, new units sit at the high end of the range, while used machines span a broad spectrum driven by age and care. Regional availability and dealer promotions can nudge prices within these bands.
How to find an exact price for your area
To lock in an exact figure for your location, compare multiple sources and consider total ownership costs, not just the sticker price.
- Check official Honda dealer sites for current MSRP, trim levels, and any regional promotions.
- Search marketplaces and local listings (Craigslist, Facebook Marketplace, Cycle Trader, eBay Motors) for Rubicon 500 postings in your area.
- Consult used-ATV dealers and specialty shops for trade-in values, financing options, and warranty possibilities.
- Request detailed information on the unit’s year, hours or mileage, maintenance history, and a VIN history report when available.
By surveying these sources, you can identify a fair price for the Rubicon 500 in your market and avoid overpaying.
Clarifying the Rubicon 500 designation
The term “Rubicon 500” has referred to multiple generations over the years. Honda’s current Rubicon lineup generally sits in the 500–520cc range, while older 500cc models continue to appear in the used market. Always confirm the displacement, year, and trim when evaluating a listing to avoid price confusion.
Summary
Prices for the Honda Rubicon 500 vary with generation, new-versus-used status, and market conditions. If you’re shopping in 2026, expect new units near $9,000–$11,000 and used units broadly across $3,000–$9,000 depending on age and condition. Always verify specifics with the seller and compare multiple sources to gauge a fair deal.