There isn't a single universal "new gray" color from Ford; the name varies by model and year. The exact color name appears on official materials, so identifying it requires knowing the model and year and consulting Ford's sources.
Understanding Ford's gray palette
Ford uses a range of gray shades across its lineup, and each shade has a distinct official name used in builders, window stickers, and marketing. The name can change with a redesign or model refresh, so the only reliable way to know the current name is to check the specific vehicle configuration for the model year you care about.
Common places to find the color name
To locate the official gray color name for a given Ford model and year, consult these primary sources:
- Vehicle window sticker or Monroney sticker
- Ford's official Build & Price configurator for the model and year
- Official press releases or color reference sheets published by Ford
- Dealership specification sheets or inventory listings
Concluding note: The color name you see may be part of a color family that includes multiple finishes or premium options. Always verify the exact name tied to the paint code on the vehicle.
How to verify the exact name for your vehicle
Follow these steps to confirm the precise color name for a specific Ford model and year you have in mind:
- Identify the model, trim, and year of the vehicle
- Check the Build & Price page for that model/year on Ford’s official site to see the color name
- Look at the Monroney/window sticker on a new vehicle or the window sticker image for a used/retired model
- Consult the dealership’s specification sheet or ask a sales representative to confirm the paint name and code
Concluding note: By confirming the exact color name and paint code, you can reference Ford’s official color library and ensure you’re discussing the same shade as the manufacturer.
Summary
Ford does not designate a single universal “new gray” color. The color’s name is model- and year-specific, and the official designation appears on the vehicle’s configuration materials, window sticker, and Ford’s color libraries. To determine the exact name, identify the model and year and consult Ford’s Build & Price tool, the window sticker, or a dealer representative.
If you can provide the specific Ford model and year you’re asking about, I can identify the exact color name Ford currently uses for that vehicle.