New Audi A4 pricing typically starts around $40,000 before destination charges, with most buyers paying in the mid-to-high $40,000s for well-equipped models and around $50,000 or more for top trims. Used or certified pre-owned A4s can cost substantially less, depending on year, mileage, and condition.
New A4 pricing in today’s market
Prices reflect the manufacturer’s suggested sticker price (MSRP) before destination charges, taxes, and local fees. In the United States, Audi typically adds a destination charge around $1,095 to the base price, and dealers may apply additional fees or incentives.
Current starting prices by trim (MSRP before destination) in the U.S. market are:
- Audi A4 Premium: from about $40,000
- Audi A4 Premium Plus: from about $46,000
- Audi A4 Prestige: from about $52,000
Notes: These are starting prices; adding options such as S line styling, quattro all-wheel drive, premium tech packages, or advanced driver assistance systems increases the total. Destination charges elevate the bottom-line price at checkout.
Used and Certified Pre-Owned A4 pricing
If you’re considering used, prices vary widely based on year, mileage, condition, and location. Private-party purchases can be cheaper, but Certified Pre-Owned (CPO) models provide warranty coverage and dealer inspections that can justify a higher price.
Typical price bands for used A4s (not including tax and fees):
- Recent-model used A4s (2019–2022) with moderate mileage: roughly $25,000–$35,000
- Certified Pre-Owned A4s from 2020–2023 with lower miles: roughly $30,000–$40,000
Certified Pre-Owned programs add warranties and inspections that can make a higher asking price worthwhile, especially for buyers seeking peace of mind along with resale security.
Certified Pre-Owned perks
With a CPO Audi A4, you typically gain extended warranty coverage, a comprehensive multi-point inspection, and often included services, which can influence value when comparing against non-CPO used cars.
What affects the price the most
Several factors determine the final number you’ll pay for an A4:
- Trim level and optional equipment (Premium vs Premium Plus vs Prestige; quattro; S line; tech packages)
- Model year and any generation updates
- Mileage, condition, and vehicle history
- Geography, applicable taxes, fees, and dealer markup or incentives
- Financing terms, leasing offers, and trade-in value
Understanding these factors helps you compare offers and negotiate more effectively.
Strategies to maximize value
Before you start shopping, keep in mind these approaches to get a fair deal:
- Research MSRP, invoice pricing, and current incentives on Audi’s official site and trusted automotive marketplaces
- Obtain pre-approval for financing to know your true budget and leverage in negotiations
- Shop multiple dealers and watch for end-of-month promotions or model-year closeouts
- Consider a Certified Pre-Owned if you want warranty coverage with lower price than a new car
- Negotiate the price separately from trade-in and financing offers to prevent blended, inflated figures
With thorough preparation and comparison shopping, you’ll improve your chances of landing a favorable price on either a new or used A4.
Summary
The amount you should pay for an Audi A4 depends on whether you’re buying new or used, which trim and options you choose, and your location. Plan for roughly $40,000 for a base-new A4 before destination charges, with typical purchases landing in the mid-to-high $40k range for well-equipped configurations and about $50k or more for the top trims. Used or CPO models offer substantial savings but come with their own trade-offs in warranty and maintenance. Always verify current MSRPs, incentives, and fees with local dealers and Audi’s official resources, and compare several offers to ensure you’re getting a fair deal.