The price of the Afeela has not been officially published yet by Sony Honda Mobility.
The company has said it plans to begin sales in 2026, primarily in the United States and Japan, with pricing information released closer to the on-sale date. The Afeela is positioned as a technology-forward mid-size EV sedan, emphasizing software-driven features, sensor technology, and a connected driving experience. Final pricing will depend on trim levels, battery options, and regional incentives, and will be announced ahead of pre-orders and deliveries.
Pricing status and expectations
Official MSRPs for the Afeela have not been disclosed publicly. Sony Honda Mobility has indicated that the price will be revealed closer to the market launch, which is targeted for 2026. The vehicle is intended to compete in the mainstream EV sedan space, with pricing shaped by its hardware, software, and service offerings, as well as regional incentives.
What could influence the final price
Several factors are likely to affect the final price, including battery capacity and range, the choice of trim level, availability of advanced driver-assistance and sensors, subscription-based software services, warranty terms, and local tax incentives or rebates. Because Afeela frames itself as a software-defined vehicle, ongoing updates and added services could also factor into overall ownership costs.
Availability and purchasing timeline
The Afeela brand, a collaboration between Sony and Honda, has outlined a global rollout with initial deliveries planned for 2026 in the United States and Japan. Detailed pricing, configurations, and pre-order arrangements are expected to be released by Sony Honda Mobility as the launch window approaches.
Summary
At present, there is no final price for the Afeela. Pricing details are expected to be announced ahead of its 2026 launch, with the final figure depending on trims, battery options, and software features. Prospective buyers should monitor official channels for the latest updates on availability and price.
What is the range of the Afeela car?
about 300 miles
Power is supplied by a 91 kWh lithium-ion battery pack, which can be recharged at up 150 kW when DC fast charging, and it provides a range of about 300 miles (480 km).
Is Afeela a luxury car brand?
Sony and Honda are launching a luxury EV brand called Afeela, available exclusively in California with deliveries starting at the end of the year. The debut comes as government incentives for EVs fade and rival high-end EVs such as Lucid struggle to gain traction.
How much will Honda Afeela cost?
Honda's first car is going on sale. The price $90, 000 and it's going to start in California only. One of the biggest markets for electric vehicle. It's called the Afila and both prices include three year subscription to in car features like an AI powered personal assistant and level two driver assist.
What is the estimated release date for Afeela?
Debuted at CES 2026, AFEELA Prototype 2026 builds on the core concept of AFEELA 1 while offering greater spatial flexibility and accessibility, aiming to deliver joy and value to a broader range of users. SHM plans to develop a production model based on this prototype for launch in the U.S. market as early as 2028.