Honda's two main automotive brands are Honda and Acura. The company also operates several subsidiary brand lines for its other businesses, including Honda Aircraft, Honda Marine, and Honda Power Equipment. This article outlines the brands that Honda owns and uses across its business divisions as of 2024–2026.
Core automotive brands
The following two brands represent Honda's consumer vehicle branding used worldwide for cars, motorcycles, and related products.
- Honda — the global mass-market brand covering cars, motorcycles, power equipment, and more.
- Acura — Honda's luxury and performance marque, primarily active in North America and select markets.
Together, Honda and Acura form the central automotive branding strategy for the company, distinguishing mainstream and luxury offerings.
Other Honda brands and subsidiaries
This section highlights major non-automotive brand lines and subsidiaries that operate under the Honda corporate umbrella and support its diverse business activities.
- Honda Aircraft Company — subsidiary responsible for designing, producing, and marketing the HondaJet business jet.
- Honda Marine — brand for Honda's outboard motors and related marine products.
- Honda Power Equipment — brand for outdoor power equipment such as lawn mowers, generators, and snow blowers.
These brands represent Honda's diversification beyond passenger cars, spanning aviation, marine, and power equipment sectors.
Summary
In sum, Honda's owned brand portfolio centers on two automotive brands—Honda and Acura—with additional, distinct brand lines for its other businesses: Honda Aircraft Company (HondaJet), Honda Marine, and Honda Power Equipment. The structure reflects Honda's broad diversification across transportation modes and consumer products.
Does Honda own any other brands?
General Motors (U.S.) owns Buick, Cadillac, Chevrolet, and GMC. Hummer is now a GMC sub-brand. Honda Motor Co. (Japan) owns Acura and Honda. Hyundai Motor Group (South Korea) owns Genesis, Hyundai, and Kia.
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2025 (January to December): the Ford F-Series continued its tradition as the best-selling vehicle model in the USA. It was again followed by the Chevrolet Silverado, Toyota RAV4, and Honda CR-V. The Toyota Camry was the top-selling traditional passenger car in the US in 2025.
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Contents
- 4.1 VAZ-2101/Lada Riva/Zhiguli (1970–2013)
- 4.2 AMC Gremlin (1970–1978)
- 4.3 Chevrolet Vega (1971–1977)
- 4.4 Ford Pinto (1971–1980)
- 4.5 Morris Marina (1971–1980)
- 4.6 Vauxhall HC Viva "Firenza" (Canada) (1971–1973)
- 4.7 Lancia Beta (1972–1984)
- 4.8 Reliant Robin/Rialto (1973–2002)