In short, the paint itself from a dealership typically costs about $15 to $60, and applying it to a small chip or scratch can bring the total to roughly $100 to $400, depending on the damage and regional labor rates.
Touch-up paint at a dealership is usually sold as color-matched pens, small bottles, or complete kits, and the cost to apply it varies with the extent of the damage, the paint type, and the shop’s labor rate. The following breakdown provides typical ranges and what influences them as of 2024–2026 in many U.S. markets.
Paint-only costs
The following price ranges cover the paint components you’d purchase for a dealership touch-up, not including labor.
- OEM color-matched touch-up pen or marker: typically $15–$40
- Small bottle (roughly 10–30 ml) of matching paint: typically $25–$60
- Complete OEM touch-up kit (paint, clear coat, and applicators): typically $60–$120
Note: Prices vary by color, finish (solid, metallic, or pearl), and dealer policy. Always confirm the exact color code and price with the dealer before purchasing or scheduling service.
Labor and service charges
The cost to apply touch-up paint at a dealership depends on the repair size and the time required. Typical ranges are:
- Minor chip repair (dot or small dab) performed by a technician: about $100–$250
- Larger chip or scratch repair that requires more preparation or blending: about $200–$400
- Panel repaint or blending across a panel when a seamless match is needed: about $400–$900+
Dealerships may bundle touch-up work into a larger service package or offer promotions; getting a written estimate helps avoid surprises. Some color-matching situations (especially metallic or pearlescent finishes) can require more time and materials, increasing the price.
Why prices vary
Pricing can vary because dealerships have different labor rates, regional cost differences, and whether the job is cosmetic touch-up or part of a larger repair. The color complexity (solid vs metallic/pearl), the size of the damaged area, and the need for color blending all affect the final charge.
Summary
OEM touch-up paint costs at a dealership typically range from $15–$60 for the paint itself, with total charges for small repairs commonly around $100–$400, and potentially higher for larger or more complex fixes. Always request a written estimate from your dealership and compare with third-party body shops or DIY touch-up kits if appropriate for the damage.
Can I buy touch up paint from a dealership?
You can buy automotive touch up paint that matches your car from the dealership, from auto parts stores, or from online sources such as Amazon.
Is it worth it to touch up paint on a car?
Extensive damage, fading paint, and plans to sell your vehicle might lead you to opt for a full repaint. Conversely, minor imperfections and budget constraints often make touch-ups the better choice. By understanding these factors, you can make an informed decision that suits both your needs and your wallet.
Is it cheaper to repair or repaint a car scratch?
Clear-coat scratches that don't need pain usually run between $150 and $300. The clear coat protects the paint layer underneath. Paint scratches require the right paint color and a layered approach. These paint jobs could cost between $400 and $1,000.
How much is a paint touch up usually?
Touch-Ups:
DIY kits usually cost between $15 and $30. Professional touch-ups at body shops can range from $500 to $800. These repairs are typically completed within a few hours.